Amorsolo's "Marca Demonio"
Fernando Amorsolo was born on May 30, 1892 in Paco Manila. In 1909 he went to the School of Fine Arts in the University of the Philippines. He was one of the first graduates in 1914. He went to study further in Spain through the sponsorship of a prominent Spanish man, Don Enrique Zobel, a naturalized Filipino. But, before Amorsolo left for Spain, he designed the ever popular logo "Marca Demonio" used as the label of the well-known Ginebra San Miguel. This logo showed St. Michael vanquishing the devil. A favorite drink in fiestas, weekend camaraderie, and other important celebrations, this graphic design eventually became the symbol of the Filipinos’ tenacity when facing adversities and crises; and also their vigilance to protect and fight for what is right.
I have always been a big fan of Amorsolo. I have seen his works when I was a child from the books of my older siblings, the Philippine Readers. But, by the same token, since time immemorial, I was bothered by the fore-shortening of St. Michael's right arm brandishing a serrated sword in the "Marca Demonio" bottle label. If you look closer, you'll think that the arm is somewhat attached to the Archangel's neck!
I am not pretending to be a better artist than my favorite Amorsolo, but I somehow moved the arm around a little to make it look more natural.
I may have been a fool to do this, but the label bothered me for so long and I feel I had to do something and hear other artists' opinions regarding this issue.
Meanwhile, let's lift our glasses filled with Ginebra San Miguel and clink them: "A votre sante, mesdames et à messieurs!"